BGNY BizBrander

By stepping into your world and listening intently, we stretch, push and reshape to crystallize your vision and activate your strategy.

Get the brand your business deserves

BaselineGroupNY, a women-owned design firm has launched a division for small businesses – BGNYBizBrander. We leveraged our extensive experience in the design industry (22 years and counting) to offer small businesses access to high quality, professionally designed branding at an affordable price.

Get all or any of the basics including: logo & tagline and stationery system, website (and content if needed), overview brochure, trade show handouts, etc. to present a professional, cohesive visual brand on which to build your communications.

And that is only the beginning. Once you have the essentials of a strong brand in place, we can continue to partner with you as your business grows. With full service creative capabilities, BGNYBizBrander can help develop future materials as your marketing strategy evolves.

Services Offered

Brand Identity

Logo & Tagline
Stationery System
Overview One Sheet

Copywriting / Editing

Articles
Blogs
Commentary

Conferences, Events, and Trade Shows

Signage
Booths
Promotional Materials

Marketing Materials

Brochures
Profiles
Handouts

Marketing Campaigns

Direct Mail
E-Mail Marketing
Promotions

Sales Collateral

Overview Brochure
PowerPoint Presentations
Infographics

Technical Writing

RFPs
Product Guides
White Papers

Website Development

Content
Design
Programming

Team

Darcy A. Flanders

Founder/Chief Design Officer

Darcy is the firm’s chief project strategist and oversees planning at the highest levels. Her greatest strength is visionary—interpreting client goals, and translating them into impactful, targeted design. Her visual passion is contagious, and her focus on teamwork has led to many successful client collaborations. Drawing on nearly 25+ years, Darcy consistently creates a goal-driven, deadline-sensitive process that integrates the big picture and the smallest details—essential in financial-services marketing.

Her thorough understanding of pre-press, print production, digital, and interactive solutions informs her careful approach to planning and implementation. She has managed large-scale projects for Citigroup Alternative Investments, Goldman Sachs, Citi Private Bank, HSBC, and Deutsche Bank, among others.

The industry has been generous. Darcy’s work has been honored by the Financial Communications Society, the Society of Technical Communications, the Association of the Graphic Arts, and Graphic Design USA.

Brenda Fiorentini

Creative Director

Brenda has been with BaselineGroupNY since the firm opened in 1997. She has deepened her role as creative director with a terrific flair for typography and content organization. She has art-directed complex projects such as the Deutsche Bank Americas Foundation annual report, a fund launch for Goldman Sachs Asset Management, and a Citi Private Bank capabilities brochure.

Brenda’s passion is making the complex clear, and tackling large, multi-channel projects that require careful attention. She is skilled in making information-driven documents readable and effective.

She’s been honored by Step Inside Design, The Financial Communication Society, and Graphic Design USA. Her fresh, innovative design sensibilities, her expertise in information architecture, her unparalleled skill and grace in project management, and her technological understanding of analytic tools and workflow efficiencies, mean she’s prepared for today’s complex challenges in financial marketing and branding.

Matthew Belloise

Graphic Designer

Matthew’s unique perspectives add a dash of youthful spirit to his designs in both the print and digital realms. Working with the highly influential professionals at BaselineGroupNY since 2012, he has applied his wide range of graphic design, creative writing, and website development skills on a variety of projects for McKissack & McKissack, BaselineGroupNY, Mahin Impressions, Lob Planning Group and many others. He has also taken on a role as Project Manager for clients including Sun Capital Partners, The Zander Neuhaus Memorial Scholarship Fund, J. Gregory Coleman Group, Mahin Impressions and Mobile Anesthesia Services Concepts (MASC).